What Is Social Media Marketing?
“Social media marketing refers to the process of gaining traffic or attention through social media sites.”
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Popular Social Media Platforms:
The Top 10 Benefits Of Social Media Marketing
1. Increased Brand Recognition.
2. Improved brand loyalty.
3. More Opportunities to Convert.
4. Higher conversion rates.
5. Higher Brand Authority.
6. Increased Inbound Traffic.
7. Decreased Marketing Costs.
8. Better Search Engine Rankings.
9. Richer Customer Experiences.
10. Improved Customer Insights.
Top 10 tips for social media marketing
2. Content is King
3. Consistent Brand Image
4. more listening and less talking
5. Connect Relevant people
6. Be Patience
7. Focus quality audiences
8. Share positive things
9. Track Competitors
10. Measure Success with Analytics