Google Ads & Local Services Ads expert for agencies and local businesses
I’m Mohit Bannatwala. For 8+ years I’ve helped agencies and local service businesses get more qualified leads at a lower cost from Google Ads and Local Services Ads. Here I share the latest Google Ads updates, setup guides and lessons from real accounts.
8+years managing Google Ads
20+industries, from dentists to law firms
5Google certifications
LSALocal Services Ads specialist
How I can help
From building campaigns to fixing tracking, everything is focused on one number: what a real, qualified lead costs you.
Google Ads management
Search, Performance Max, Display and remarketing campaigns built around qualified leads and booked jobs, not just clicks.
Local Services Ads
LSA setup and optimisation: service types, service areas, lead quality, credits, and the new pay-per-lead Performance Max migration.
Tracking & reporting
Conversion tracking with GTM and GA4, CallRail call tracking and clear reports, so you know exactly what each lead and booking costs.
Google Ads audit report
A detailed audit of your Google Ads or LSA account with prioritised recommendations and an implementation plan for $10.
Who I work with
Agencies
A reliable Google Ads and LSA specialist for your client accounts: MCC management, white-label work, budget forecasts and fixing disapprovals with Google support.
Business owners
Dentists, lawyers, HVAC, plumbing, roofing, home inspection and other local services that want more calls and bookings without wasting budget.
Recent results
Screenshots and full case studies are on the About page.
1,510HVAC leads from LSA at about $88 per lead
2,920window & door conversions at $15.63 each
409auto repair calls at about $19 per call
Latest Google Ads insights
- LSA Update 2026: What Changed for Home Inspection Accounts
Google moved Local Services Ads into Google Ads as pay-per-lead Performance Max. See what changed for home inspection accounts: leads, billing and settings. - How to Build a Google Ads + Call Tracking Dashboard (Step-by-Step Guide)
Build one dashboard for every Google Ads client: real leads from call tracking, cost per booked appointment and wasted-spend alerts. Full setup guide.
Is your Google Ads budget leaking?
Get a detailed audit of your Google Ads or LSA account with clear, prioritised fixes and a step-by-step implementation plan.