What is Google Guaranteed?
Google Guaranteed is a certification program offered by Google that aims to provide users with a sense of trust and confidence when hiring local service providers. It is designed to give businesses an extra level of credibility and assurance, making them stand out from their competitors.
Google Guaranteed businesses are marked with a green badge and are prominently displayed in search results. This badge indicates that Google has verified the business and that they meet specific requirements and standards set by Google.
Google Guaranteed Ads vs. Local Services Ads
Google Guaranteed Ads and Local Services Ads are both advertising options provided by Google to help businesses gain visibility and attract potential customers. However, there are some key differences between the two.
Google Guaranteed Ads are specifically for local service providers, such as plumbers, electricians, and locksmiths. These ads appear at the top of search results and include the green Google Guaranteed badge. To be eligible for Google Guaranteed Ads, businesses need to go through a verification process, maintain a high customer rating, and carry appropriate licenses and insurance.
On the other hand, Local Services Ads are available for a broader range of service providers, including home improvement professionals, HVAC technicians, and house cleaners. These ads also appear at the top of search results but don’t feature the Google Guaranteed badge. Instead, they display a “Google Screened” badge, which signifies that the businesses have passed Google’s screening and background check process.
How to Get Google Guaranteed?
To get Google Guaranteed, businesses need to go through a verification process. Here are the general steps involved:
- Sign up: Visit the Google Local Services website and sign up for the program that is relevant to your business.
- Complete the application: Fill out the required information about your business, including contact details, services offered, and licensing information.
- Background check: Google will conduct a background check on your business, including verifying licenses, insurance, and any relevant certifications.
- Provide proof of insurance: You will need to submit proof of insurance that meets Google’s requirements.
- Customer reviews: Maintain a high customer rating by delivering excellent service and encouraging satisfied customers to leave positive reviews.
- Payment setup: Set up your payment details to ensure you can pay for leads generated through the Google Guaranteed program.
It’s important to note that the specific steps and requirements may vary depending on your location and industry.
FAQ with similar types of questions:
How to Become Google Guaranteed?
To become Google Guaranteed, businesses need to follow the steps outlined above for getting Google Guaranteed. By completing the verification process and meeting Google’s requirements, your business can earn the Google Guaranteed badge and gain the trust of potential customers.
following of details you need to fill up during verification:
- Business details
- Service Area
- Service Types
- Business Hours
- Budget Planning
Need to complete the following details to start the Ads:
- National Provider Identifier
- Proof of Insurance
- Background Check
- Customer Reviews
- Billing Information
- Detail of Profession
How to Get Your Business Google Guaranteed?
To get your business Google Guaranteed, you need to go through the verification process set by Google. Follow the steps mentioned earlier, such as signing up for the appropriate program, completing the application, passing the background check, providing proof of insurance, and maintaining a good customer rating.
By fulfilling these requirements, your business can become Google Guaranteed and enjoy the benefits of increased visibility and credibility in search results.
How to Get the Google Guaranteed Badge?
The Google Guaranteed badge is awarded to businesses that have successfully gone through the verification process and meet Google’s standards. To get the badge, follow the steps mentioned earlier to become Google Guaranteed. Once your business is approved, the badge will be displayed alongside your business information in search results.
What is a Google Guaranteed Business?
A Google Guaranteed business is a local service provider that has gone through the verification process set by Google and meets its requirements. These businesses display the green Google Guaranteed badge, indicating that Google has verified them and can be trusted to provide reliable and high-quality customer services.
In which countries are guaranteed ads visible?
Currently, Google Guaranteed Ads are available in select countries:
- Austria
- Belgium
- Canada
- France
- Germany
- Ireland
- Italy
- Spain
- Switzerland
- United Kingdom
- United States
Google has been expanding its services and may have introduced Google Guaranteed Ads to additional countries since my last update. It’s best to refer to the official Google Ads website or consult with Google’s support for the most up-to-date information on the availability of Google Guaranteed Ads in specific countries.
How much do you need to spend to get a guaranteed badge?
The Google Guaranteed badge is not obtained by spending a specific amount of money. It is earned by meeting the eligibility criteria and completing the verification process set by Google. While businesses may need to invest in Google Ads campaigns to promote their services and appear in the Local Services Ads section, the cost of advertising itself does not directly determine eligibility for the Google Guaranteed badge.
The cost of running Google Ads campaigns can vary depending on various factors such as location, industry, competition, and advertising goals. Google Ads operates on a pay-per-click (PPC) model, where businesses bid on keywords and pay when users click on their ads.
To get a better understanding of the potential costs associated with advertising on Google and obtaining the Google Guaranteed badge, it’s recommended to explore the Google Ads platform, set up a campaign, and review the estimated costs based on your specific targeting options and budget. Additionally, consulting with a digital marketing agency or Google Ads specialist can provide further insights and guidance on budgeting and optimizing your advertising efforts.
Remember, the Google Guaranteed badge is earned by meeting specific criteria and not by a predetermined amount of advertising spend.
List of criteria for getting a Google guaranteed badge
While the specific criteria for obtaining the Google Guaranteed badge may vary based on location and industry, here are some general criteria that businesses typically need to meet:
- Business verification: The business must pass a verification process conducted by Google to confirm its identity and legitimacy.
- License and insurance: The business needs to hold appropriate licenses and insurance coverage that are relevant to its industry and location. Google may require proof of these licenses and insurance policies.
- Background check: Google may conduct a background check on the business and its key employees to ensure compliance with ethical and legal standards.
- Good standing: The business should have good standing with no significant disciplinary actions or legal issues associated with its operations.
- Customer reviews: Maintaining a high customer rating and positive reviews is crucial. Google considers customer feedback to assess the quality of service provided by the business.
- Compliance with policies: The business must adhere to Google’s policies, including those related to advertising, user experience, and customer satisfaction.
It’s important to note that the specific requirements and criteria for the Google Guaranteed badge may change over time and can vary depending on location and industry. It’s recommended to refer to the official Google Local Services ads website and consult with Google’s support for the most accurate and up-to-date information regarding the criteria for obtaining the Google Guaranteed badge in your specific area.
Google Screened vs Google Guaranteed
Google Screened and Google Guaranteed are two distinct programs offered by Google, each with its purpose and requirements. Here’s a comparison between Google Screened and Google Guaranteed:
- Google Screened: Google Screened is a program specifically designed for professional service providers, such as lawyers, financial planners, and real estate agents. The program aims to highlight trustworthy and reliable professionals in these industries. Businesses that participate in Google Screened undergo a thorough screening process, including background checks and verification of relevant licenses and qualifications.
- Google Guaranteed: Google Guaranteed, on the other hand, is targeted towards local service providers, including plumbers, electricians, locksmiths, and home service professionals. The program focuses on giving users confidence in hiring local service providers by verifying their qualifications, licenses, and insurance coverage. Businesses that meet the requirements of Google Guaranteed are marked with a green Google Guaranteed badge, indicating their trustworthiness and credibility.
- Verification Process: Both Google Screened and Google Guaranteed involve a verification process. However, the specific requirements for verification may differ based on the industry and program. Google Screened may require professional licenses, business insurance, and background checks specific to the professional service industry. Google Guaranteed typically verifies licenses, insurance, and screens businesses for any relevant certifications required for their specific services.
- Badge Display: Businesses participating in Google Screened receive a “Google Screened” badge, which is displayed alongside their business information in search results. On the other hand, businesses that qualify for Google Guaranteed receive a green “Google Guaranteed” badge, prominently displayed in search results.
- Coverage and Availability: As of my knowledge cutoff in September 2021, Google Screened was available for professional service providers in certain industries within the United States, while Google Guaranteed was available for local service providers in select countries, including the United States, Canada, United Kingdom, Australia, Germany, France, Spain, and Italy. It’s important to note that availability may have changed since then, so it’s recommended to check the official Google websites for the most up-to-date information on availability.
It’s worth mentioning that the specific requirements, coverage, and availability of both programs may have been updated or expanded since my last knowledge update. It’s always recommended to refer to the official Google documentation and guidelines for the most accurate and current information regarding Google Screened and Google Guaranteed.
List of businesses eligible to become Google Guaranteed & Google Screened
84 Businesses are now eligible for Google Guaranteed & Google Screened:
- Acupuncturist
- Allergist
- Animal Rescue
- Appliance repair services
- Bankruptcy lawyer services
- Beauty school
- Business lawyer services
- Carpet cleaning services
- Carpenters
- Child care
- Chiropractor
- Contract lawyer services
- Criminal lawyer services
- Dance instructor
- Countertop services
- Dentist
- Dermatologist
- Dietitian
- Disability lawyer services
- Driving instructor
- DUI lawyer services
- Electricians
- Estate lawyer services
- Family lawyer services
- Fencing services
- Financial planning services
- First aid training
- Flooring services
- Foundations services
- Funeral home
- Garage door services
- General contractor
- Handyman
- Home inspector
- Home security
- Home theater
- House cleaning services
- HVAC (heating or air conditioning)
- Immigration lawyer services
- IP lawyer services
- Junk removal services
- Labor lawyer services
- Landscaping services
- Language instructor
- Lawn care services
- Lawyers
- Litigation lawyer services
- Locksmiths
- Malpractice lawyer services
- Massage School
- Moving services
- Ophthalmologist
- Optometrist
- Orthodontist
- Personal injury lawyer services
- Personal trainer
- Pest control services
- Pet Adoption
- Pet Boarding
- Pet grooming
- Pet training
- Physical therapist
- Plumbers
- Podiatrist
- Pool cleaner
- Pool contractor
- Preschool
- Primary care physician
- Real estate lawyer
- Real estate services
- Roofers
- Sewage system
- Siding services
- Snow removal
- Tax services
- Traffic lawyer services
- Tree services
- Tutor
- Veterinarian
- Water damage services
- Weight loss service
- Window cleaning services
- Window repair services
- Yoga Studio
This data is based USA, You can check here the eligible business list according to your country at https://support.google.com/localservices/answer/6233859
You can find more information about eligibility and requirements: https://ads.google.com/local-services-ads/
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With Google Guaranteed Ads, you can:
- Stand out from the competition: Gain a competitive edge with the prominent green Google Guaranteed badge that showcases your business’s trustworthiness and credibility.
- Build trust with customers: Assure potential customers that you meet Google’s strict verification standards, providing them with the confidence to choose your services.
- Increase visibility: Get your business featured at the top of Google search results, where customers are actively looking for services like yours.
- Drive high-quality leads: Reach a targeted audience and generate qualified leads from customers who are actively searching for local service providers.
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