A Gmail sponsored promotions ads is best Google Adwords advertising solution for all business. In previous articles, I have discussed about what GSP is and how to access the GSP feature in Adwords. Now I discuss about the top 10 reasons to use GSP ads for promoting products, offer and services.
- Text + image ads facility
Gmail sponsored ads is best combination of text and image ads. In GSP ads you have Option to add the products, service and offers images as well as some text content for elaborating it.
This image is good example for image with text ads. By selecting Single promotion GSP ads option you can create such types of ads.
- Direct reach
Billions users are using Gmail for their mailing solution. In GSP, the ads is show on user’s inbox, so GSP is a fantastic solution to direct reach to right person.
You can see an example of Gmail ads in above image. After click on these ads, an expanded mail is open in inbox. After read the mail, user may be contact directly to you for more information and services.
- Broad network:
We all know about how much users love to Gmail and use its features for mailing purpose. A wide network of email addresses existence on Gmail as per categorised format on the basis of different countries, languages and business profile of users. It means through the Gmail broad network you can be increase your business more.
- Low cost:
In GSP ads, Average CPC/CPM cost has cheap as compared to other ads campaign. So it would be more affordable for all business. Its main reason is broad network of Gmail users.
- Simple campaign management
As same to the other Adwords ads, GSP ads creation and management is not a simple task for PPC expert. By following the instruction, anyone can easily create a Gmail sponsored promotion ads in Adwords. You just need to put some information about your business, offers, products, services and image in GSP ads format and wait for ad approval.
- Mobile device friendly:
GSP ads are device compatible means any user can see the ads on any device perfectly. In short you don’t need to do anything for mobile compatibility like in email marketing templates.
- Advanced features
If we say “GSP is email marketing system via Adwords.” Then we are not wrong. Because Like an email template design, GSP provide four valuable ads format:
- Gmail Custom HTML uploads
- Image
- Single Promotion
- Multi product
They fulfill, all email marketing requirement so no any necessity to spend extra money for email marketing.
style=”display:block”
data-ad-client=”ca-pub-7383753084423314″
data-ad-slot=”6089887756″
data-ad-format=”auto”>
- Custom ads format:
Want to create your own ads or different format ads in GSP then forth option “Gmail custom HTML Upload” is correct solution in such situation. With Gmail Custom html upload you can upload your ads in html format and can promote it. For creation of HTML ads require expert developer and need to follow some instructions for custom html ads creations.
See these Images for more help:
- Extra Reporting options
If we notice, Google always gives transparent reporting of any ads. GSP still on beta version with Adwords but some extra reporting components have available for measure the performance of ads. Like:
- Gmail saves
- Gmail forwards
- Gmail clicks to website
- High performance
From GSP ads you can find more clicks and impression for your ads as well as conversions it’s possible due the Gmail Users network. Only you have to care selection of right age group, topic, interest, keywords etc. at the time of campaign setting. Then no any question mark on performance and result from GSP ads.
These 10 reasons are enough for understanding about why GSP ads are also best option for Business Promotion with adwords.