New automated bidding solutions are announced by Google on 13 August 2015 for easy shopping ads campaign management on the basis of previous data history.
Continuously Google now focus on shopping ads campaign and advertiser friendly interface. A main goal of Google is to provide best tools for reducing the cost verse clicks.
Summarized point from Google inside blog about new automated bidding solutions ->
3 new bidding strategies we will be see soon in our shopping ads campaign:
- Maximize Clicks :
If you’re looking to capture as much traffic as possible within your budget, this is the bidding strategy for you. Maximize clicks will automatically adjust your bids and is also a great way to promote doorbusters on your website or in-store with local inventory ads.
- Enhanced CPC:
If you want to manage your own bids or use a third-party bidding platform, enhanced CPC is your best bet. It dynamically optimizes on top of your bid in real-time so you get more conversions or sales at a similar cost. We’re seeing advertisers get as many as 7% more conversions at the same cost with eCPC!1
- Target ROAS (beta)
ROAS
If you don’t have time to manage your bids manually and are revenue-driven, let target return on ad spend (ROAS) do the heavy bidding lifting. With target ROAS, you choose your desired ROAS and it’ll dynamically bid so products that’ll drive more revenue will get higher bids.
Currently a beta, target ROAS is available to a handful of retailers. If you’re interested in participating in this beta and being an early adopter, please fill out this request form.
In End, Google has confirmed that more new update coming soon in shopping ads inventory for more user’s engagement and profits.
Declaimer: some of the content is copied from adwords inside blog and aim is to share new update in summarized form.