Reports form ad-words inside blog on 28th may, Google has announced new Campaign setup for app promotions. Last days Google activities show that due to the mobile app booms, Google now want to specially focus on mobile apps tracking, analysis and promotion. From the Last years Google continuously launched different helpful tools for app developer and app promoters like: Google Analytics for Apps, iOS conversion tracking and search console for app etc.
Now Google has launched best platform of ad networks for promotion of mobile app. It’s big gift by Google to app developer and also for app promoter.
Important point from Adwords inside blog and Live stream:
- Now Google offer a variety of placements across Google Search, the AdMob network, mobile sites, and YouTube for promoting the mobile app.
- Google has built partnerships with 20+ ad networks including InMobi and Millennial Mediafor more effective promotion of apps.
- Google has launched New Universal App Campaigns, allows advertisers to reach consumers across Google media more efficiently and effectively
- In single campaign now it is possible to promote ads on your reach across Google Search, the AdMob network, mobile sites, YouTube and Google Play
Main benefits from this announcement:
- Now app developers and advertisers will be promote their mobile app, very transparently because now they have best open and reliable measurement solutions.
- Due to the new campaign type, It’s easier for advertiser to promote their apps on Google from Google Play Developer Console or in adwords.
- A partnership with 20+ ad networks, Universal App Campaign makes as a complete solution for entire business.