Google is doing many user friendly updates for easy Use of Google adwords and account managers. On 4th June 2015 Google has done recently new changes in my client center (MCC) or Adwords manager account. From Google adwords inside blog, here I discussed summarized points of latest MCC account updates.
New “Campaigns” view
Google has added new campaign view in MCC account. After login, you can see this new update and a tab in header section name is “Campaigns”. Using this tab, you can perform single action (Campaign pause, remove, Enable, daily budget updating etc.) on more than 1 account at one time. You can also create a new campaign for any individual account right from your manager account.
Images source: http://adwords.blogspot.in/
Powerful dashboard
Google has now made MCC account dashboard more powerful by adding new custom date rang selection feature in account manager. Using date rang selection now you can compare different date rang beyond the last 90 days campaigns & account performance easily. Google has added more reporting columns, including conversions, as well as the ability to chart performance directly in the dashboard.
Images source: http://adwords.blogspot.in/
Advanced segmentation and filtering tools
New added segmentation and filtering tools are helpful for seeing the different reports based on network, click type, device etc. use of this advanced filters and segments make easier to analyzing the campaigns and account performance reports.
This feature is also available for sub account manager (MCC) account. You will be also eligible to see the performance based reports of linked accounts. This gives the better analysis opportunity to sub account manager.
Images source: http://adwords.blogspot.in/
Navigate faster between accounts (search box)
If you want to switch between different accounts than it’s not hard because now Google has added new find account search box in MCC account for easily choice your account, which you would like to access and analyses.
Images source: http://adwords.blogspot.in/
There is not no doubt that this all new updates more helpful for all adwords account manager to manage the different adwords accounts, campaign, adgroups, ads and reporting management.