To enable Google rich snippet for E-Commence website is an important factor of Google Shopping ads campaign & product data feed approval in merchant account. How?
E-commerce world, every one using Google products listing ads for promote their products and generate the revenues from Google shopping ads also. Today I am taking about Google rich snippet for products and its importance for boost the ads rank.
What is Google rich snippet?
A structured way of showing web content in search result is called as Google rich snippet. If you have added structured data in content using MICRODATA, RDFA or JSON-LD Code then Google can easily index you content and understand the your website structure. Result is that Google shows complete details of your products like review, breadcrumb, description, title, category etc. It can enhance your website ranking for any relevant search.
What is importance micro structure data in shopping ads?
Before setup shopping ads, you need to create the Google Merchant account and upload the product data feed on merchant account. After fetching products data including products name, id, category, price, title, description, offers etc. Google crawlers cross check the credibility of products and verify the details from website. Micro structure data plays an important role in procedure of products data verification. Google can easily check every detail of products via micro data and if your products feed information and website information match then Google easily approves your product data feeds.
Other benefit is your product rank improves at Google shopping website (like shopping.google.com, shopping.google.com.au) as well as shows the existing rating of products with text ads.
How find out my website rich snippet is enable or not?
All most every ecommerce CMS like magento, woocommerce, big commerce, shopify etc. provides inbuilt micro data for Google rich snippet and question is how you can check your website product rich snippet is enable or not?
It’s quite simple, just open rich snippet testing tool and enter your website URL:
https://developers.google.com/structured-data/testing-tool/
You see the product data in result of rich snippet preview. Same data is read by Google crawler so it is important to enable the rich snippet on ecommerce website.
What happen if micro structure data does not exist on ecommerce website?
If micro data does not exist on your ecommerce site and you setup the shopping campaign then high possibility that Google show a warning and error about micro data does not exist as well as Google cannot verify your product data feed properly and may be disapprove your products.
There is no doubt, Google can approve you product data feed without micro structure data reading (it is possible on the basis of manually website diagnosis) but note that rich snippet will not be shows by Google with your text ads (seller rating). Ad rank also affect due to absence of micro data.
How to add micro structure data in website?
It is manage by website developers. Follow this links and add micro structure data in MICRODATA, RDFA or JSON-LD format.
https://developers.google.com/structured-data/rich-snippets/products
You have any questions about rich snippet, shopping ads setup and Google merchant account. Please leave a mail at info@ppcexpert.me . I will answer as soon as possible.