“A/B testing is a best practice of analyzing Google Adwords campaign, Adgroups and ads performance on the basis of landing pages two different versions.”
A/B testing is very popular terminology in marketing sector for analyzing the website interactions of user. Especially In email marketing, email campaigns are tested by using different formats landing pages. Here I discuss about how A/b testing is useful for Adwords conversion improvement.
What is A/B testing?
Single line definition: “comparison of different formats of same landing page”
If you think that if you are using 2 different landing pages in same ad groups or campaign or in ads and it is A/B testing than you are not right.
Exact meaning of A/B testing in Adwords
When we serves different version of landing pages and through analytics, analyze about which one is best or right landing page. Its’ called as A/B testing.
For Example: I am providing Adwords campaign management service and looking clients. I just start to run Adwords campaign to generate the leads and target contact us pages as destination URL but after some days I have found that my landing page bounce rate is 50% but small conversions.
So I need to do A/B testing and I prepare one more version of those landing page “version2” Vs “version1”. Now I compare following things between two versions of landing pages.
• Bounce rate
• CTR
• Event tacking
• CPC cost
• User behaviour
Logic:
A user friendly design of web pages is basic logic of A/B Testing. As I mention in above example, I have just changed the following things (layout) in my contact us page:
- Heading
- Description
- Contact us position
- Font Size
- Header navigation
- Footer of web page
And I check the user behavior.
What is result of A/B testing?
After this testing, if I find one of version is best as landing page for my Adwords campaign then it’s good for me to gain best lead from Adwords within low budget.
Why every advertiser should do A/B testing at initial stage?
Because you will be save too much spends (money) by this testing.
See following flow chart:
Means whole Adwords campaign, ending point is landing page. If you don’t know statics of your targeted web page and no having any information about trends related industry then A/B testing gives all answers to you for best results.
Key of benefits of A/B testing in Adwords
- More Conversion
- Quality score improvement
- CPC reduction
- Bounce rate control
- Bid management
- Current Trends understanding
As conclusion, To doing A/B testing for Google Adwords is more beneficial for account performance improvement. More descriptive article are available for understand about A/B testing in Adwords. I have written concluded view about Adwords and A/B testing.